Find exactly what you're looking for...
When shopping for a luxury motor yacht, sleek design is important, but so are performance, comfort, reliability, and long-term value. In the 50–100+ foot category, four brands stand out: Princess, Azimut, Sunseeker, and Ferretti.
Each brand offers its own approach to luxury yachting, and this guide is here to help you find the one that matches your needs and style on the water.
Princess Yachts are widely recognized for their smart design, smooth performance, and easy ownership experience. These UK-built yachts are a favorite among both boaters and industry experts for their quiet, stable ride and comfortable, well-planned interiors. Motor Boat & Yachting often highlights Princess models for delivering real luxury without added hassle—making them ideal for long cruises or casual day trips alike.
Best For: Yacht owners who want dependable, refined cruising and a high-quality ownership experience.
Azimut blends bold Italian styling with a modern mindset, offering sleek, expressive yachts packed with advanced features like joystick docking and carbon fiber construction. Models like the 53 Fly and S7 have earned favorable mentions in respected marine publications for their standout looks, innovative tech, and sporty performance. Built to impress, Azimut yachts combine glamour and capability, appealing to buyers who value both style and substance.
Best For: Buyers who want bold looks, performance, and the latest innovations onboard.
Sunseeker yachts are known for bold styling, quick handling, and a lively, social layout—especially in models like the Predator 65 and Manhattan 55. Motor Boat & Yachting and Boating Magazine often highlight their energetic feel and sporty performance. While great for weekend cruising and entertaining, some reviews note they may prioritize style and speed over long-range comfort.
Best For: Social boaters, weekenders, or anyone who values speed and bold style.
Ferretti yachts emphasize quiet cruising, spacious layouts, and traditional luxury. Models like the Ferretti 860 are often praised in Boat International for their smooth ride and refined interiors. While they offer elegant design and customization options, the higher cost and longer build times may not suit every buyer.
Best For: Buyers looking for a luxurious, tailored cruising experience with a focus on craftsmanship.
Princess vs Azimut vs Sunseeker vs Ferretti—all four brands have something to offer:
But Princess Yachts offers the best overall package. It’s well-built, comfortable, easy to use, and designed to last. You get a yacht that performs well on the water, looks great at the dock, and holds its value over time.
What makes Princess stand out isn’t just one feature. It’s how everything works together. The ride is smooth. The layout is smart and comfortable. The systems are easy to use. And when it’s time to sell or trade up, Princess yachts hold their value better than many others.
Princess is built for real-world boaters, whether you’re new to yachting or have years of experience. It’s a brand trusted by owners, brokers, and boating experts around the world.
If you want a yacht that’s stylish, reliable, fun to drive, and easy to live with, Princess is the all-around winner.
We’ve proudly represented Princess Yachts for nearly 30 years, and bring more than 55 years of experience in the yachting industry to every client we serve. Whether you’re looking for a sleek V-Class, a spacious Flybridge, or the bold X-Class Superfly, our team knows the models, the market, and what matters most to yacht owners. Contact us today to schedule a private showing and experience why Princess Yachts are trusted by boaters around the world. Let us help you find the yacht that fits your lifestyle perfectly.
Find a Princess Yacht Specialist Near You
You May Also Like:
Standout Features of the Princess Y72 That Define Luxury Yachting
The History of Princess Yachts: From Humble Beginnings to Luxury Icon
Princess Yachts 2024 Highlights: A Strong Year & Exciting Plans Ahead
Compare (0/3)