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Social media has completely changed how people shop, browse, and make big buying decisions—and yes, that includes buying a yacht. Platforms like Instagram and YouTube make it easier than ever to explore everything from home décor and vacation spots to luxury yachts. It’s not just a trend—it’s the new norm.
At Galati Yacht Sales, we’ve leaned into this shift. With over 500 boats sold each year, our digital marketing strategy plays a big role in connecting serious buyers with the right yacht. Family-owned and operated since 1970, we now have 14 yacht brokerage locations across the U.S., Mexico, and Costa Rica—and a serious presence online.
Not long ago, a lot of boat buyers relied heavily on MLS sites like YachtWorld and BoatTrader to search for listings. While those platforms are still used, the game has changed. Today, buyers are more likely to discover yachts through their social media feeds, AI-powered recommendations, or content shared by influencers—often before they even start actively shopping. A scroll through Instagram can turn into a conversation with a broker, and just like that, a deal is in motion.
That’s why we’re showing up where buyers already are. Stunning photos help, but it’s short-form video content that really stops the scroll. On platforms like Instagram and YouTube, we’re reaching new audiences, including people who never imagined themselves owning a yacht—until they saw it come to life on their feed.
“We’ve made major investments in content marketing for our listings,” says Mary Strauss, Director of Marketing at Galati. “Behind-the-scenes Instagram stories and video reels from our media shoots create buzz and bring in qualified leads—sometimes before the listing even goes live.”
Let’s face it: people want quick, visual info—and they want it now. That’s why video is the future (and really, the present) of marketing. It’s how buyers are learning, exploring, and making decisions.
YouTube (2025):
Instagram (2025):
Facebook (2025):
Gen Z Search Behavior (2025):
These trends highlight the growing importance of social media platforms in content discovery and user engagement among younger audiences. To stay top-of-mind, brands need to show up in people’s daily routines—and do it in a way that feels real.
Sources: Forbes, Limelight Digital, SQ Magazine, eMarketer
To boost our content and reach, we’ve partnered with media teams like Nautical Network (NN)—a creative media agency that’s making waves in the marine world. They specialize in boating, social media, and turning casual viewers into active buyers.
With 20+ years in the industry, a full in-house content team, and a massive social following (over 3.5 million), they help us hit the right audience at the right time. You might recognize some of their channels:
Between their pages and ours, we’re reaching nearly 8 million people each month—and racking up 4 million minutes of video watched. And here’s something worth thinking about: 90% of people say they’re influenced to buy from brands they follow on social.
Photos are great—but video tells a more complete story. In today’s world, it’s all about native video content: quick, authentic clips built to thrive on platforms like Instagram Reels and YouTube Shorts. These aren’t glossy, overproduced ads—they’re real-time looks at listings, boat walk-throughs, sea trials, and what it actually feels like to own the yacht.
Every time we schedule a media shoot for a listing, we walk away with tailored video content ready to distribute across multiple channels. It keeps us in front of potential buyers at every stage of their journey. More importantly, it gives our brokers a chance to highlight what they notice and value in a yacht—building trust in a way static photos simply can’t.
No one sees the power of social media quite like our brokers. Here’s what yacht broker Jason Lozeau had to say:
Why does social media matter in your work?
“It gives you a much better way of communicating and staying in touch with all of your clients. It allows them to raise their hand when they need something because you’re always in contact with them.”
Biggest sale through social media?
“The 121’ Benetti. My client saw the yacht on social media and tagged me on the post to find it and sell it to him.”
How does it help you connect with new clients?
“Before I even have time to get a listing completed, friends on social media that see my post or stories end up sharing the content or tagging their friend’s in the comment section that may be interested in the boat.”
Social media isn’t just about pretty posts—it’s about conversation. And 64% of people say they want brands to build real relationships with them. That’s why today’s buyers expect more than a listing—they expect interaction.
“You have to meet people where they are—and you have to be active when they engage,” says Brandon Chapman, CMO of Nautical Network. “The beauty of social media is you can track exactly how it performs. You know who clicked, who visited, and what worked.”
At Galati, we’re always thinking about how to give our customers a better experience—whether they’re buying or selling. Our content strategy, powered by our partnership with Nautical Network, helps us stay visible, relevant, and ready when they’re ready.
It’s not about posting polished photos and calling it a day. It’s about creating content with intent—partnering with experts who understand the industry and making sure our listings land in front of serious buyers, not just casual scrollers.
So how do we do it? By combining decades of trusted experience with a forward-thinking digital strategy that meets buyers exactly where they are—online.
Since 1970, Galati Yacht Sales has been helping people buy and sell yachts with confidence. With 14 locations across the U.S., Mexico, and Costa Rica—and a growing online presence fueled by smart marketing and strategic media partnerships—we’re closing deals faster, connecting with more qualified leads, and delivering results.
Whether you’re listing your yacht or searching for the next one, our team is already ahead of the curve—engaging real buyers in real time. Let’s get you on the water.
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