Over 415K First-Time Boat Buyers in 2021 — Industry High
First-time Boat Buyers Stats for 2021
For the second time in 15 years, first-time boat buyers of new and used boats surpassed 415,000 in the US, statistics the marine industry has not seen since 2007. According to a report constructed by the NNMA and Info-Link, 420,000 first-time boat buyers entered the market in 2021, accounting for 34% of boat sales — continuing the growth of the recreational boating industry and further supporting the increased demand we’ve seen over the last couple of years.
“The boating industry has seen tremendous growth the last two years as more Americans discovered the freedoms, special moments, and accessibility of the boating lifestyle, giving us valuable momentum and creating a strong foundation,” noted Ellen Bradley, NMMA senior vice president of marketing and communications. Moving forward, it is crucial that the marine segment maintain the upward momentum in light of potential uncertainties such as competition for consumer spending in the leisure market, inflation, and supply chain disruptions.
Focus for the Boating Industry
“We expect the trajectory of first-time boat buyers to soften as boat sales begin to normalize following a record couple of years. However, 2022 should see healthy levels of new boat owners enter the market as manufacturers work to refill the pipeline and fulfill the backlog of new orders,” noted Jack Ellis, managing director, Info-Link Technologies. Now more than ever, companies should focus on retaining new boat owners, engaging existing customers, and appealing to the next generation of boaters.
About Galati Yacht Sales
Since 1970, exceeding the expectations of our customers before, during, and after the sale, has been a steadfast team commitment. Our simple philosophy— always do right by the customer — starts at the top and runs right down to every one of our team members at all of our locations, regardless of their job title. We have the expertise, experience, and dedication it takes to ensure your experience is nothing short of exceptional. We are family-owned and operated and are one of only seven firms inducted into the Boating Industry’s Top 100 Hall of Fame. Contact us today to get started on your yachting journey.
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